Ray Connelly Discusses Fulfilling the Promise of Fresh

PLEASANTON, CA – With demand for local, organic, and sustainable options in fresh produce splintering the traditional supply chain, more comprehensive solutions are becoming necessary for its management. That’s why I sat with Ray Connelly, VP of Business Development at iTradeNetwork, to discuss the viability of fresh in today’s diverse market, and the whitepaper the company just released in response to the industry call for answers.

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