Transparency, retail-readiness crucial to packaging

“Packaging real estate is very valuable for delivering messages, for delivering recipes, for delivering consumer information,” said Bob Whitaker, chief science and technology officer for the Newark, Del.-based Produce Marketing Association. “But at the same time, I think marketers in our industry are very cognizant of the fact that consumers like to see the quality of the product.” Roman Forowycz, chief marketing officer of Elk Grove Village, Ill.-based Clear Lam Packaging, has also noticed the less-is-more trend. “Graphics are being minimized,” Forowycz said. “Clear packaging that highlights the beautiful color and texture of fruits and vegetables is more …

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