Carlsberg UK upgrades its Internet offer to customers ahead of strong demand for online services in 2010
Stokenchurch, UK – January 18th, 2010
Carlsberg UK has today launched significant improvements to their business building website, www.carlsbergwedelivermore.co.uk, following a new deal with iTradeNetwork, the global e-commerce specialist. iTradeNetwork has provided a complete overhaul to the electronic trading section of the website, with Carlsberg using iTradeNetwork’s industry leading technology platform to deliver online ordering and other services for licensees.
David Scott, director of customer marketing at Carlsberg UK, sees this as the logical next step as the brewer continues to grow the amount of support they are giving UK licensees as part of their ground-breaking ’We Deliver More’ campaign.
“Launched last year, the website has offered our customers online ordering successfully for some time, but to take it to the next level, we needed additional resilience, functionality and better promotional capabilities,” says Scott.
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"Partnering with iTradeNetwork delivers the sophistication we are looking for and adds to the already high quality support offered by Carlsberg to its customers. Once again, we are delivering more." - David Scott, Director of Customer Marketing at Carlsberg UK |
In addition to online ordering, the brewer’s website boasts a wide range of applications to help licensees increase profitability and improve their bottom line. This includes tools to help with sending out mail shots, aimed at bringing in new customers, to assistance with cutting utility bills.
Liam Taylor, iTradeNetwork’s Chief Operating Officer, is delighted to welcome Carlsberg UK to the growing list of UK hospitality distributors using iTradeNetwork’s web-based technologies. "We are creating the definitive network of linked manufacturers, distributors and operators for UK hospitality."
"The internet offers collaborative opportunities that are transforming the way business is being done in our industry – to the good of all partners in the supply chain. Carlsberg UK has recognised the growing trend towards transacting online, and so ensured that their customers will receive the very best levels of online service that they deserve."
iTradeNetwork now lists all of the ‘big four’ national UK brewers as clients, a feat no other organisation has been able to match.
"This is a testament not only to the strength of our technology platform but also to the deep understanding our people have of this sector," says Taylor. "Clearly this also strengthens iTradeNetwork’s position as the market leader in e-commerce for the hospitality and foodservice industries – something which Carlsberg and indeed all our customers benefit from."
Scott is expecting a busy year ahead for We Deliver More, with a strong presence through the website. "Demand is already strong, but we predict this will accelerate through the year to come. Doing business with us online delivers transparency, improves control, removes queries, and of course also offers the convenience of ordering whenever and wherever suits. It’s easy to see why this is a compelling choice for many."
About Carlsberg UK
Carlsberg is a major brewer within the UK and a top five brewer globally. Carlsberg trades with thousands of on-trade customers, all of whom have very individual needs. Through its portfolio of brands, the We Deliver More website and competitive pricing, Carlsberg offers an unrivalled drinks service solution that caters for all types of on-trade customers. From individual free trade accounts and multiple operators, to large pub companies and managed estates, Carlsberg has something for everyone.
About iTradeNetwork, Inc.
iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions to the retail, hospitality and foodservice industries. Built upon deep industry expertise, a rich data foundation and our industries' most extensive trading partner network, ITN's collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, ITN's growing customer list includes over 5,500 global companies. For more information, visit: www.itradenetwork.com
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