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Integrated Service Provides Foodservice Manufacturers with Clean, Consistent Data

SAN MATEO, CA., - March 21, 2008

Instill® Corporation ("Instill"), a leading provider of spend intelligence services and solutions for the $58 billion foodservice industry, today announced a strategic alliance with Nielsen to integrate Nielsen's TDLinx ( www.tdlinx.com ) Location Information Management (LIM®) services into Instill's Spend Intelligence solutions. A first-of-its-kind offering for the foodservice industry, the integrated service will help foodservice manufacturers improve sales with better visibility into location level activity, such as restaurants, cafeterias and bars, and identification of distribution opportunities by chain, channel and market.

Instill and Nielsen's combined service provides foodservice manufacturers with clean, consistently-coded data, enabling them to make faster, more knowledgeable business decisions.

"The foodservice industry is starving for actionable information, and those who have it will build a significant competitive advantage over those who don't," said Marianne Frasco, senior vice president, of strategic market development, The Nielsen Company. "This capability represents a major step for Nielsen to create value for this critical, yet rather underserved sector."

Instill's Spend Intelligence solutions, which combine on-demand sales analytics with standardized and enriched product data, will use Nielsen's TDLinx LIM services to cleanse, code and align location information. This newly-unified sales intelligence enables manufacturers to optimize their marketing investment, improve sales targeting, spend trade dollars more efficiently and simplify collaboration with their distributors and operators.

With Nielsen's unique location identifiers and industry-accepted chain definitions, foodservice manufacturers can outsource the day-to-day maintenance of internal customer files, facilitate data integration and communicate with their distributors and operators in a seamless manner.

"Nielsen's unparalleled TDLinx LIM services and the extensiveness of their location information, combined with Instill's market-leading Spend Intelligence solutions, create a rich data foundation for the foodservice industry," said Mike DeVries, CEO, Instill. "Instill's customers will now have both enriched product and location data upon which to base their strategic business decisions."

"We search for key partners as we enter new industries," said Frasco. "As a leading provider of Spend Intelligence solutions for the foodservice industry, Instill provides a perfect fit for the operational benefits of Nielsen's TDLinx LIM services."

Instill's proven suite of solutions - Spend Intelligence for Operators and Trade Spend Intelligence for Manufacturers - provide foodservice industry constituents the visibility they need to manage and grow their businesses. The Spend Intelligence Suite for Operators is a suite of hosted, web-based solutions that address critical foodservice processes including Spend Management, Procurement, Inventory Management, and Quality Management.