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A Bright Spot in the Farm to Fork Challenge

By Ray Connelly Getting fresh food to your table is complex. In this day and age, we have come to expect fresh food all year long. Not that long ago, fresh summer fruit on the Christmas dinner table would have never crossed my mind. But today, we enjoy and take fresh perishable food for granted all the time. Seasonal food, …

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5 Ways to Produce Millennial Loyalty in Your Brand – FRESHSPECTIVE

Today, millennials have an enormous amount of purchasing power, representing about a fourth of the entire population. Collectively, they’re expected to spend more than $10 trillion in their lifetimes. And it’s good to know that they’re using some of that purchasing power toward a healthier lifestyle. Millennials consume more vegetables than any other generation. So how can stores and brands …

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From the Finish Line of the Third Tour de Fresh

MONTEREY, CA – Starting out in the gray, brisk fog and ending in the warm sun, it was all smiles as riders came into the finish line of the final day of the third Tour de Fresh. Nearly 200 miles, flat tires, hills, and honking cars, not to mention the “mud, sweat, and tears” of the sport of cycling, brought …