August
30, 2000
TRADINGPRODUCE.COM ANNOUNCES HAND-HELD WIRELESS
PDA CAPABILITY FOR BIRD-DOGGING AND LOGISTICS USES
LIVERMORE,
Calif.-tradingproduce.com continues to set the pace in business-to-business,
e-commerce solutions for the perishable food industry with the announcement
of hand-held wireless Personal Digital Assistant (PDA) technology
that can be utilized in the field for inspection (bird-dogging)
and logistics.
Symeo™
Incorporated has developed the software technology, Mobilbridge™,
and tradingproduce.com provides the portal for field inspectors
and the transportation industry to download and upload reports,
digital images, bar code information and bills of lading.
"People
doing field inspections can download the reports they need to file,
input the information on the report, and attach report specific
digital images," explained tradingproduce.com Chief Technical Officer
Zia Zahiri. "Then, with the touch of a button, they can upload that
information to tradingproduce.com's application. The buyer can then
click on the product in which they are interested and immediately
get the report with real-time images.
"At
the shipping or receiving dock, the passing of the product can be
confirmed, including the amount shipped and received as well as
pictures of the goods. Both before shipping, and at delivery. We
are enabling technology to make the flow of information faster,
easier and mobile. This is another step to eliminate the paperwork
involved."
Mobilbridge™
enables the capture of bar codes and digital images, video clips,
and sound bytes as well as text. Its patent-pending funnel technology
automatically associates diverse input streams, such as images from
a digital camera, with the appropriate fields on a web page so the
information can be uploaded. When the connection is made to the
tradingproduce.com portal, all data submitted offline - text, images,
video and audio - can be transferred by merely clicking the submit
button on the hand-held device, or PDA.
"Inspectors
in, for example, the Salinas Valley can do field reports that can
be viewed in real-time with digital images of the product in Europe,"
said tradingproduce.com Chief Executive Officer Rob Bonavito. "This
value-added capability is available now to allow our members to
have instantaneous access to field inspection reports, loading information
and transportation."
tradingproduce.com's
service- and solution-oriented web site charges its members no buy/sell
transaction fees and provides an opportunity for significant savings
throughout all the perishable food industries.
It
also offers the opportunity for the customer to move the entire
transaction process electronically through the Internet to their
own accounting system with no paperwork involved. Its business model
is designed to create revenue from proprietary value-added services,
including logistics, financial services, analysis tools and engineering.
The
powerful business-to-business e-commerce site is a privately held
company backed by the $950 million investment fund Bay Isle in San
Francisco, Silicon Valley private investors and vTraction, an affiliate
of Rabobank, which is one of the world's largest and strongest financial
institutions with $290 billion in assets.
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