Item

TRACEABILITY from THE FIELD ALL THE WAY TO THE CONSUMER

Boost sales by providing greater transparency.

Today’s consumers seek more information about their food than ever before, and iTrade Item makes it easy for suppliers to bridge the gap between the shopper and the people who produce their food.

Segments Served:


Item

TRACEABILITY from THE FIELD

ALL THE WAY TO THE CONSUMER

Boost sales by providing greater transparency.

Segments Served:

Item is an innovative, fresh food branding and communications solution that links the first and last mile of the supply chain. Engaging consumers at the store shelf enables suppliers to build powerful connections directly with consumers.

Item is the only traceability solution for individual products or packages that links the first and last mile of the supply chain, boosting shopper confidence by providing greater transparency and accuracy in tracking fresh food, and allowing shoppers to reward brands with loyalty and preference.

Item’s unique, encrypted identification numbers can be applied to individual products or pre-printed onto a variety of packaging options. Each label contains specific data related to product safety; quality and traceability (grower, lot, country-of-origin), plus targeted marketing content, including product surveys, coupons, nutritional information, recipes, promotions and Meet the Farmer profiles.

Consumers can use any smartphone to scan a label while they shop, influencing their buying decisions or enter a unique product code into iTrade’s Track My Food website. Messaging can be directed toward any audience, about any product, from any location to drive traffic to your brand’s website.

iTrade Item makes data sharing easy, from field to store to kitchen, helping suppliers extend their food safety communications and build brand loyalty.

Today’s consumers seek more information about their food than ever before, and iTrade Item makes it easy for suppliers to bridge the gap between the shopper and the people who produce their food.

Item is an innovative, fresh food branding and communications solution that links the first and last mile of the supply chain. Engaging consumers at the store shelf enables suppliers to build powerful connections directly with consumers.

Item is the only traceability solution for individual products or packages that links the first and last mile of the supply chain, boosting shopper confidence by providing greater transparency and accuracy in tracking fresh food, and allowing shoppers to reward brands with loyalty and preference.

Item’s unique, encrypted identification numbers can be applied to individual products or pre-printed onto a variety of packaging options. Each label contains specific data related to product safety; quality and traceability (grower, lot, country-of-origin), plus targeted marketing content, including product surveys, coupons, nutritional information, recipes, promotions and Meet the Farmer profiles.

Consumers can use any smartphone to scan a label while they shop, influencing their buying decisions or enter a unique product code into iTrade’s Track My Food website. Messaging can be directed toward any audience, about any product, from any location to drive traffic to your brand’s website.

iTrade Item makes data sharing easy, from field to store to kitchen, helping suppliers extend their food safety communications and build brand loyalty.

Meet the Farmer – Engage with your customers directly with information about your product’s growing location and quality. One scan takes customers to an iTrade-hosted landing page or to any location of your choice.

Meet the Farmer – Engage with your customers directly with information about your product’s growing location and quality. One scan takes customers to an iTrade-hosted landing page or to any location of your choice.

REACH CONSUMERS AT POINT OF SALE

Drive consumers to your website
Mobile or web look-up from any device
No special apps required
Improve effectiveness of marketing campaigns
Reinforce your brand promise
Enhance consumer confidence in store/private brands

REACH CONSUMERS AT POINT OF SALE

Drive consumers to your website

Mobile or web look-up from any device

No special apps required

Improve effectiveness of marketing campaigns

Reinforce your brand promise

Enhance consumer confidence in store/private brands


IMPROVE FOOD SAFETY EFFORTS

Demonstrate your commitment to quality control
Internally assess quality of various growers
Mitigate the effects of a potential recall
Meet any current or future compliance issues
Exceed retailer mandates for item level traceability

IMPROVE FOOD SAFETY EFFORTS

Demonstrate your commitment to quality control

Internally assess quality of various growers

Mitigate the effects of a potential recall

Meet any current or future compliance issues

Exceed retailer mandates for item level traceability

EASY TO IMPLEMENT, COST EFFECTIVE

Low impact, inexpensive setup
Look-up integrates into any website with an API
Hosted link or custom landing site configuration
Minimal cost, pay as you go billing
Cloud-based, accessible from anywhere
Leverage iTrade’s existing network of package and label partners

EASY TO IMPLEMENT, COST EFFECTIVE

Low impact, inexpensive setup

Look-up integrates into any website with an API

Hosted link or custom landing site configuration

Minimal cost, pay as you go billing

Cloud-based, accessible from anywhere

Leverage iTrade’s existing network of package and label partners