Engage Consumers At The Shelf
Engaging consumers at the store shelf enables suppliers to build powerful connections directly with consumers. Item is the only traceability solution for individual products or packages that links the first and last mile of the supply chain, boosting shopper confidence by providing greater transparency and accuracy in tracking fresh food, and allowing shoppers to reward brands with loyalty and preference.
Item’s unique, encrypted identification numbers can be applied to individual products or pre-printed onto a variety of packaging options. Each label contains specific data related to product safety; quality and traceability (grower, lot, country-of-origin), plus targeted marketing content, including product surveys, coupons, nutritional information, recipes, promotions and more.
Consumers can use any smartphone to scan a label while they shop, influencing their buying decisions or enter a unique product code into iTrade’s Track My Food website. Messaging can be directed toward any audience, about any product, from any location to drive traffic to your brand’s website.