Red Blossom

Red Blossom had two primary criteria: Ease and flexibility in the field, and reliability. Item is designed with the user in mind, making it easy for them to use the technology online or offline when working in the field. Item was able to provide Red Blossom with a reliable solution that gave them granular detail on their products throughout the supply chain.

But, Red Blossom found that the benefits of Item extended far beyond this.

Today, transparency is more important than ever. Consumers want to know everything about the food they are purchasing: where it came from, who grew it, when it was grown. Retailers want as much transparency as possible in the case of a food safety issue. Not only was Red Blossom able to engage with their consumer in new ways, but Item helped them to improve their relationship with retailers. “I can say that with confidence. Retailers are always looking for ways we are striving to improve our overall product offering, including food safety and tracking technology as well as transparency throughout the production and distribution chain” said Michelle , Markeitng DIrector at Red Blossom. “I believe it encourages retailers and customer confidence in our ability to produce a healthy, quality product and that RB is continuously striving to be at the forefront of the industry in food safety, quality and production transparency”.

With more accurate reliable technology, iTrade provided Red Blossom a solution they trust and a platform for customers and end consumers to gain confidence and engage with in Red Blossom’s product.