Pacific Trellis Fruit / Dulcinea Farms Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

Jul 2020

Pacific Trellis Fruit / Dulcinea Farms is the latest customer to pick up the food safety mantle and join iTrade’s iTracefresh program. As the leading global provider of supply chain software for the food and beverage industry, iTrade is pioneering efforts to build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier’s, or indeed any buyer’s, entire supplier portfolio for the first year – free of charge. 

“We have a vision of prioritizing the safety, quality, and sustainability of our produce. Tracing our product back to our growers will allow us to deliver on all three of these things. With iTrade’s free software and hardware offer, it will make it easy for us to get our growers in remote regions up and running. We are excited to ensure the safety of our food to consumers and buyers alike with iTrade’s traceability suite,” comments Michael Chen, IT Manager at Pacific Trellis Fruit / Dulcinea Farms.

In addition to protecting a supplier’s brands during recalls and enabling critical downstream supply chain visibility, iTrade’s traceability solutions help grow its customers’ businesses. Data from a yearlong pilot with a major industry buyer showed that suppliers adopting iTrade traceability increased their trading volumes by an average of 55 percent in just 12 months. Additionally, a sample of just four new growers added a combined $10 million in revenue over the same period. 

“The world would be a better place if everyone knew where their food came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Whether you’re a small, family farm or a large, enterprise operation, we want to make food safety and traceability accessible to everyone. We are happy to have Pacific Trellis Fruit / Dulcinea Farms join us in creating the world’s safest food supply chain and grow their business in the process.”

Pacific Trellis Fruit, Dulcinea Farms’ parent company, has been in business since 1999. Since then, Dulcinea Farms has become one of America’s top year-round growers, shippers, and marketers of premium fresh fruits like table grapes, cherries, plums, nectarines, peaches and more. Dulcinea Farms joined Pacific Trellis Fruit in 2014, expanding their lineup to include tasty mini and full-size seedless melons as well as cantaloupes. More recently, they have added easy peelers and navel oranges as well as grapes to the Dulcinea portfolio.

Suppliers interested in adopting iTrade’s iTracefresh traceability suite and enjoying the first year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includes two of iTrade’s products: its Produce Traceability Initiative (PTI) case labeling solution, and its Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifying suppliers may also receive the free field kit hardware package that includes a printer, two mobile devices, and 10,000 labels to help them get started on iTracefresh.

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