Red Blossom Selects iTradeNetwork to Provide End-to-End Traceability

Dec 2016

DUBLIN, CA (December 5, 2016) – iTradeNetwork, the leading global provider of on-demand supply chain management and intelligence solutions purpose-built for the food industry, today announced that Red Blossom will deploy iTradeNetwork’s PTI solution for case-level traceability and Item solution for item-level traceability. These solutions will enable Red Blossom to:

  • label every single case with a PTI-compliant label
  • offer full Item traceability down to the clamshell
  • instantly trigger a recall alert from field to fork

Red Blossom wanted full transparency of their growing operations. They wanted their consumers to know when the berry was picked, what variety, where it was grown, and who it was harvested by. Additionally, they wanted to know where the consumer purchased the Red Blossom berries, how they used the berries, the ability to share recipes and sign up for exclusive promotions. All of this needed to be accomplished throughout their entire international production footprint coast to coast across the U.S. and in Mexico.

Red Blossom selected the innovative iTradeNetwork PTI and Item solutions based on their ease of use, great customer service, ability to integrate with their ERP system and accuracy of the data. Having one system support both PTI and Item traceability allows for easy data setup and management.

“Red Blossom wanted a very robust traceability program. We wanted a solution that is easy to use, with excellent hands-on customer service, and a platform that continually innovates and is responsive to our needs. We also needed a solution that worked for our international production footprint and the various production workflows as well as integrated into our company’s website to host the consumer lookup when traceability QR codes are scanned.” said David Lawrence, Co-Founder and President of Red Blossom.

Rhonda Bassett-Spiers, President of iTradeNetwork, concluded, “We are very excited to work with Red Blossom to help provide end-to-end traceability. Our commitment and deep expertise in the food supply chain enables iTradeNetwork to be a unique partner with a growing company and we’re happy to help them succeed.”

About Red Blossom
From the break of dawn, to the last rays of sunlight we’re devoted to exceeding expectations in every step of the growing and delivery process. We cultivate over 2,000 acres of premium strawberries hand-picked and field-packed year-round. It makes us smile knowing the berries we grow today are on your table tomorrow. For more information about Red Blossom, visit

Red Blossom Media Contact: Michelle Deleissegues, 831-320-8181;

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