World Class Flowers Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

Apr 2020

World Class Flowers is the latest customer to pick up the food safety mantle and join iTrade’s iTracefresh program. As the leading global provider of supply chain software for the food and beverage industry, iTrade is pioneering efforts to build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier’s, or indeed any buyer’s, entire supplier portfolio for the first year – free of charge. 

“At World Class Flowers, we pride ourselves on serving our customers with integrity and providing the freshest cut flowers straight from the source. iTrade’s free traceability offer builds on those values and allows us to grow our business with buyers, adapting to traceability requirements quickly and easily,” comments Robert Gravitz, President/CEO at World Class Flowers.

In addition to protecting a supplier’s brands during recalls and enabling critical downstream supply chain visibility, iTrade’s traceability solutions help grow its customers’ businesses. Data from a yearlong pilot with a major industry buyer showed that suppliers adopting iTrade traceability increased their trading volumes by an average of 55 percent in just 12 months. Additionally, a sample of just four new growers added a combined $10 million in revenue over the same period. 

“The world would be a better place if everyone knew where their food came from,” says Rhonda Bassett-Spiers. “Whether you’re a small, family farm or a large, enterprise operation, we want to make food safety and traceability accessible to everyone. We are happy to have World Class Flowers join us in creating the world’s safest food supply chain and grow their business in the process.”

World Class Flowers is a grower and shipper of floral arrangements, which merges the growing power of Jardines de los Andes with the marketing and distribution expertise of World Class Flowers. Providing their customers with the freshest cut flowers, they are recognized in the industry as a leader in design and for their capacity to assemble and deliver their products consistently to nationwide clients year-round. They are located in New Jersey and Florida.

Suppliers interested in adopting iTrade’s iTracefresh traceability suite and enjoying the first year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includes two of iTrade’s products: its Produce Traceability Initiative (PTI) case labeling solution, and its Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifying suppliers may also receive the free field kit hardware package that includes a printer, two mobile devices, and 10,000 labels to help them get started on iTracefresh.

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