AI is becoming more accessible across the food and beverage supply chain. What remains difficult is using it in a way that actually improves day-to-day execution. 

iTradeNetwork’s collaboration with Google Cloud focuses on that challenge. By integrating Gemini Enterprise and Vertex AI into its platform, iTradeNetwork is strengthening how intelligence is applied across connected workflows without disrupting how customers already operate. 

The result is not a new platform or a new way of working. It is a more scalable, consistent foundation for connected commerce. 

Moving From Data Access to Data Readiness 

For many organizations, the barrier to effective AI is not ambition. It is fragmented data spread across contracts, pricing systems, item records, and partner networks. 

iTradeNetwork already serves as a connective layer across thousands of trading partners. Integrating Google Cloud’s Gemini Enterprise and Vertex AI builds on that foundation by enabling: 

• Faster interpretation of large, complex datasets across procurement, pricing, and trade activity 
• Improved consistency in how data is validated, categorized, and applied 
• A stronger base for intelligence that depends on trusted, unified inputs 

AI depends on structure. This integration reinforces the data discipline required for reliable outcomes. 

Intelligence Embedded Where Work Happens 

Rather than introducing standalone AI tools, iTradeNetwork is embedding intelligence directly into the workflows teams already use. 

With Gemini Enterprise and Vertex AI integrated into the platform, customers can expect: 

• Earlier visibility into discrepancies across pricing, contracts, and claims 
• Reduced manual review as AI assists with validation and exception identification 
• Faster response times when issues arise across partner interactions 

This approach reflects how AI delivers value in practice by supporting human decision-making rather than replacing it. 

Scaling the Cerena Experience 

This integration also strengthens how iTradeNetwork delivers value through the Cerena Solution Suite experience. 

Cerena is how iTradeNetwork organizes its capabilities across procurement, compliance, spend, and data into connected, outcome-aligned solution suites. Google Cloud’s AI capabilities enhance the scalability and performance behind that experience, helping intelligence surface sooner and more consistently across workflows. 

iTradeNetwork remains the platform. 

Cerena remains the framework. 

Google Cloud enables scale, security, and advanced intelligence behind the scenes. 

Built for Real World Supply Chain Pressure 

As margin pressure, compliance requirements, and demand volatility continue to rise, technology must reduce friction rather than add to it. 

This collaboration positions iTradeNetwork to help customers: 

• Work from a single, trusted data foundation 
• Minimize manual handoffs and reconciliation 
• Act sooner on risks that affect margin, service, and compliance 

Connected commerce depends on connected decisions. Integrating Gemini Enterprise and Vertex AI into iTradeNetwork’s platform strengthens how those decisions are informed, executed, and scaled without changing how teams already work.