
Designed for the Demands of
Fresh Supply Chains
Cerena brings together purpose-built solutions within iTradeNetwork, designed specifically for the complexity of perishable goods. Solutions that automate manual tasks, flag issues before they disrupt fulfillment, and give your team the visibility to act quickly and deliver confidently.
Trusted partnerships with Top Industry Leaders
















































Procurement Built for the Pace of Fresh
Streamline Every Step of the
Supply Chain
Fresh supply chains move fast. The Cerena Solution Suite is designed to help grower-shippers stay ahead. By aligning your tools and teams across every stage, you gain the visibility, accuracy, and agility needed to meet demands, and deliver with confidence.
Simplify Pricing, Catalogs & Invoicing
Keep pricing aligned, catalogs current, and payments moving with centralized contract and item management.

End-to-End Order-to-Cash
Gain full control from sourcing to reconciliation. Collaborate with buyers, resolve issues faster, and improve accuracy across every transaction.

Fewer Disputes, Faster Reconciliation
Improve invoice accuracy and reduce deductions with 97% success rate. With better alignment between teams and systems, you speed up cash flow and protect margins.

Customer Spotlight
Building Efficiency and Trust: How iTradeNetwork Supports D’Arrigo California
As the industry evolves, D’Arrigo California plans to expand their use of iTradeNetwork’s analytics capabilities, leveraging data-driven insights to further enhance efficiency and decision-making.
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Traceability & Compliance
Strengthen Compliance and Unlock Smarter Growth
As regulations tighten and customer expectations rise, food safety and data integrity can no longer be afterthoughts. This suite of capabilities helps you stay compliant, standardize operations, and unlock the insights you need to grow with confidence.
Strengthen Traceability & FSMA 204 Readiness
Build a reliable foundation for food safety with traceable workflows, audit-ready data, and PTI labeling support.
Expanded Compliance & Data Integrity
Scale your QA program with lot-level inspections, standardized item data, and performance tracking by partner or location.
Advanced Insights & Operational Flexibility
Leverage advanced reporting, VMI capabilities, and integration tools to adapt faster, improve performance, and grow strategically.

Keeping the Supply Chain Optimized
Why Grower-Shippers Trust
iTradeNetwork
250+ Buyers on the Platform
Connect directly with the retailers, wholesalers, and foodservice buyers you already work with and discover new growth opportunities.
Built-In Retail Standards
Every connection meets your customers’ data and formatting requirements so you can trade with confidence and skip the IT burden.
Fast Setup, Frictionless Growth
Go live quickly and expand at your own pace. Add new trading parters with minimal manual work or integration effort.
Real Support from Real People
From onboarding to daily operations, our team stays hands-on resolving issues fast without generic help desks.

Sarah Keefer Director of Marketing at Continental Floral Greens
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