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Close the Gaps. Capture More Margin.
Trade programs are full of blind spots. Disconnected contracts, claims, and pricing leave money on the table. The Cerena Solution Suite brings structure and clarity to help manufacturers reduce leakage, align trade operations, and grow profitably.
Built for the Complexity of
Modern Trade
Designed for manufacturers navigating complex go-to-market channels, our solution connects your pricing, claims, and partner workflows into one intelligent suite.
Trusted partnerships with Top Industry Leaders
Transforming Complex Supply Chains
From Disconnected Data to Confident Decisions
Turn fragmented rebate data into clear, connected insights so your team can spot issues, optimize performance, and protect profitability.
Pricing Alignment & Program Performance
Synchronize pricing and rebate programs across every partner and gain visibility into ROI with scorecards, claim analytics, and promotion impact all backed by clean, connected data.
Trade Spend Reconciliation & Oversight
Replace reactive audits with real-time validation and visibility. Instantly surface double dips, invalid claims, and performance variances across your rebate programs before they impact your bottom line.
Plan and Fulfill Smarter with Connected Workflows
Streamline supply-side execution with tools that align pricing, fulfillment, and partner collaboration. Adapt to order changes, reconcile invoices, and keep pace with shifting demand all in one connected flow.
Turn Insight Into Action
Enable Smarter Oversight at Scale
When claims are expertly handled by a partner who understands food manufacturing, they do more than protect margins, they unlock actionable insight.
Automated Claim Validation
Validate distributor bill backs and operator rebate claims with configurable workflows, AI-powered reporting, and real-time variance detection.
Master Data Integration
Standardize SKUs, accounts, and contract terms across systems to eliminate reconciliation delays and support accurate financial reporting.
Real-Time Anomaly Detection
Integrated workflows validate claims in real time, flag risks early, and deliver the data your sales and finance teams need to respond confidently.
Why Manufacturers Trust
iTradeNetwork
25+ Years of Proven Expertise
Leverage decades of industry experience and data-driven best practices to bring control and clarity to even the most complex trade programs.
Built for the Food & Beverage Supply Chain
Our solutions are purpose-built for manufacturers, with workflows tailored to the way you manage pricing, contracts, claims, and distributor programs.
Deep Integration Across Distributors
Connect seamlessly to the largest distributor and operator networks in North America ensuring claim data, contracts, and pricing stay aligned.
Hands-On Support That Understands Trade Spend
We don’t hand off your success to bots. Our team works directly with your finance and trade teams to solve problems fast and keep operations running smoothly.
Speak to an Expert
Take a closer look at our solutions for food manufacturers
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