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Bay Baby Produce Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

[DUBLIN,CALIF.] Bay Baby Produce is the latest customer to pick up the food safetymantle and join iTrade’s iTracefreshprogram. As the leading global provider of supply chain software for the foodand beverage industry, iTradeis pioneering efforts to build the world’s safest and most comprehensive globalfood supply chain. To underline its commitment to guaranteeing the safety ofour food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to anysupplier, or indeed any buyer’s, entire supplier portfolio for the first year –free of charge. 

“As a family business, ensuring thatour customers have confidence in the safety of our food is incredibly importantto us. As we continue to grow our company, iTrade’s traceability offer willalso help us appeal to and comply with new buyer requirements quickly andeasily. We are excited to join the world’s safest food supply chain and usetraceability as a strategic differentiator,” comments Tyann Schlimmer, SalesRepresentative at Bay Baby Produce.

Inaddition to protecting a supplier’s brands during recalls and enabling criticaldownstream supply chain visibility, iTrade’s traceability solutions help growits customers’ businesses. Data from a yearlong pilot with a major industrybuyer showed that suppliers adopting iTrade traceability increasedtheir trading volumes by an average of 55 percent in just 12 months.Additionally, a sample of just four new growers added a combined $10 million inrevenue over the same period. 

“The world would be a better place if everyone knew where theirfood came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Consumersare choosing brands that can ensure the safety of their food and we are excited tohave Bay Baby Produce join us in creating the world’s safest food supplychain.”

From starting with just a small patch of dirt, Bay Baby Produce has now expanded to 500 acres and grows several varieties of Certified Organic hard winter squash in addition to their Pumpkin Patch Pals® and Fruit Deco®. To keep up with their development, Bay Baby Produce expanded their operation in 2019 and moved into their own 55,000 square foot warehouse in Mt. Vernon, WA. At Bay Baby Produce, year-round prepping, planting and harvesting is crucial to continue supplying their quality products, and they’re proud to be innovators in the Skagit Valley agricultural community.

Companies interested in adopting iTrade’s iTracefresh traceabilitysuite and enjoying the first year, free of charge, should visit The promotional package includestwo of iTrade’sproducts: its Produce Traceability Initiative (PTI) case labeling solution, andits Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifyingcompanies may also receive the free field kit hardware package that includes aprinter, two mobile devices, and 10,000 labels to help them get started oniTracefresh.

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