Domex Superfresh Growers operates out of Yakima, Washington, growing, packing, shipping, and marketing apples, pears, cherries, and blueberries. The scope of that work is significant, but the standard Domex holds itself to is straightforward: when things are working, customers should barely notice.

That philosophy, as Eric Skiles, IT Director at Domex, describes it, is about making things easy. Not just functional, but frictionless. The goal is for customers to move through their day without problems, and for Domex to be the reason why. It is a high bar that shapes how the company thinks about every part of its operation. And it starts with something deceptively simple: how information moves.

One Language Across Every Customer 

Domex works with a wide range of customers, each using different systems and carrying different expectations. Without a consistent way to exchange information, even routine transactions can create friction that builds up over time and costs more to fix than it would have to prevent.

“iTradeNetwork allows us to easily communicate with our customers,” Eric explains. “It helps us speak one language, no matter who we’re working with.”

iTradeNetwork gives Domex and its customers a shared structure for exchanging information. Teams work from the same foundation rather than adapting to each new format, which means less time sorting through requirements and more time making sure orders are handled correctly. That consistency does not stop once an order is placed.

Fewer Problems On the Back End

When information is clean and consistent at the start of a transaction, the back end takes care of itself more often than not. Invoice discrepancies come up less. Details are already documented and visible. There is less to revisit and less to untangle.

“Not having problems on invoices and not having to go back and figure things out makes it so much easier,” Eric says. “It reduces a lot of the pain for everyone involved.”

Because Domex and its customers are working from the same data throughout a transaction, the back and forth that typically slows things down does not get a chance to build. That same reliability shapes how the company brings on new partners too. Most are already using iTradeNetwork, so new relationships get moving quickly and the process feels familiar from day one. Over time, that adds up to something worth protecting.

Preparing for What Comes Next

Domex has spent more than two decades building processes that hold up under pressure, and it is now turning that same discipline toward what is ahead. The company is actively exploring how artificial intelligence can support crop planning and production decisions, building on an operational culture that has always treated data as a core tool rather than an afterthought.

“We’re very data driven, so AI is a natural next step for us,” Eric says. “We’re excited about the potential and taking a thoughtful approach as we move forward.”

Having stable processes already in place makes it easier to bring in new tools without disrupting what works. For Domex, that groundwork has been there all along.