The latest on the e. coli O157:H7 outbreak
On Tuesday, November 20th, a multistate E. coli O157:H7 outbreak linked to romaine lettuce was announced. Industry associations have urged that industry members voluntarily and proactively ready traceback/trace forward data in the event investigators contact them.
Over the last few days, number of actions have been taken: 1) FDA and CDC are lifting the consumer advisory not to eat romaine lettuce. 2) A new, voluntary labeling agreement reached with industry was integral to the FDA, CDC decision as that will communicate to consumers that product is safe to consume. 3) 6 California counties have been identified in the trace-back investigation: Monterey, San Benito, San Luis Obispo, Santa Barbara, Santa Cruz, Ventura.
iTracefresh can label your romaine products with the region they were grown in and approximate harvest date as suggested by the FDA.
With the iTracefresh QR code, consumers can find out where their product came from and whether or not it is safe to consume.