Our Team

The iTrade management team embodies and cultivates our corporate culture, working hard on behalf on our customers as well as to help employees learn, grow and succeed.

Rhonda Bassett-Spiers

President and CEO

Rhonda joined iTradeNetwork as President and CEO in 2016. She has 25+ years of Silicon Valley technology company experience in financial services and supply chain solutions.

Rhonda is a passionate leader with a solid track record of transforming companies, pioneering innovation and driving growth.

Prior to iTradeNetwork, Rhonda was the COO of CashEdge, where she helped transform and grow the business and organized the 2011 Fiserv acquisition. She also held C-level positions at Fundtech and Control4, and was a board member at BigFix, where she helped to orchestrate its acquisition by IBM in 2009.

Originally from Montreal, Canada, she graduated from USF with a Bachelor of Science in Management Information Systems and completed the Executive MBA program at Duke University’s Fuqua School of Business.

Rhonda is an avid surfer, and on the weekends, can be found in the chilly waters of the northern California coast or the warm water of Kauai on vacation. When asked about her favorite perishable food, Rhonda always answers, “cheese!”

Nathan Romney

Chief Product Officer

Nathan joined iTradeNetwork with a mission to modernize the fresh supply chain. As the Chief Product Officer, Nathan is responsible for the iTradeNetwork solution platform with an emphasis on user experience and customer-centric design. He isn’t afraid to roll-up his sleeves and get into the nitty-gritty details.

Prior to iTradeNetwork, Nathan was responsible for the SaaS infrastructure at Control4, the leading provider in home automation and consumer-connected homes. Having delivered for over 500,000 connected homes and millions of connected devices, he has valuable experience delivering highly scalable transaction platforms.

When Nathan isn’t in the office, you can find him at a baseball field or local community pool watching and cheering his children on in their sports and activities.

When asked about his favorite perishable food, Nathan always answers avocados, packed with good fats and fiber.

Jeanette Pereira, CISA, CISSP

Chief Information Security Officer

Jeanette is a highly committed CISO, with 28 years’ experience in the software industry. She has an extensive background in corporate IT architecture, operations, security, compliance, disaster recovery and business continuity planning. Before she came to iTradeNetwork, Jeanette worked at Fiserv as their Sr. Director of Security and Compliance, ePayments, Banking and Aggregation.

Since joining iTradeNetwork in 2017, Jeanette has deployed state of the art security policies and processes and built business resilience and risk assessment plans.

Jeanette stays busy cooking, landscaping and walking for fun. Her favorite perishable foods are tomatoes and berries. She considers herbs to be a staple.

Brett Paduch

Senior Vice President, Finance

Brett joined iTradeNetwork in 2019. His prior experience includes public accounting, controllership, M&A diligence, and financial planning & analysis. Before joining the iTradeNetwork team, Brett worked at Roper Technologies.

He received his accounting degree from The Citadel and is a Certified Public Accountant (CPA). Brett’s coworkers describe him as data-driven, analytical and collaborative.

On weekends, Brett loves to spend quality time with his family attempting to play golf. When asked about his favorite perishable food, Brett was quick to answer, “bananas!”

Rene Cardenas

Vice President, Strategic Planning

Rene joined iTradeNetwork in 2016 and is the team’s champion of strategic planning. He is responsible for the execution of ongoing initiatives within corporate strategy and business analysis across the organization. Prior to iTradeNetwork, he was Client Relationship Director at Fundtech/D+H.

Rene received an MBA from The Middlebury Institute of International Studies and a BA from Santa Clara University. He speaks Spanish and Italian and admires linguists Victor Vari, Hans Orberg and Lola Pons Rodriguez. In his free time, he is a hobbyist drone pilot, grape stake fence enthusiast, and release notes reader for obscure Excel formulas and PowerPoint commands.

Rene’s biggest life accomplishment is becoming a dad. He is a big fan of the phrase “listen before speaking,” which serves him well in his role as husband and father. His favorite perishable food (and one true weakness) is peanut butter.

Guy Hopkins

Vice President, Product Development

Guy became the iTradeNetwork VP of Product Development in 2017. He is an industry veteran with more than 20 years of experience in senior software industry leadership roles, spanning enterprise architecture, development, delivery and operations. Since he joined, Guy has owned the development of iTradeNetwork’s flagship OMS, Spend, CaRMA and MDS offerings.

Before joining iTradeNetwork, he drove the introduction of operational processes for the newly introduced Platform as a Service (PaaS) product offerings within the Oracle Cloud.

Guy loves being outdoors, camping, skiing, golfing or traveling. His biggest accomplishment is traveling all the way around the world, which he has done twice.

When asked about his favorite perishable food, Guy always answers, “pork pie!” As he points out, this is also the answer to the question, “What British food can’t you get in the US?”

Yonghui Zhang

Senior Vice President, Application Development

Yonghui joined iTradeNetwork in 2017 and immediately made his mark by launching two cloud-based applications, iTradefresh and iTracefresh, in less than two years. His focus is driving continuous technological innovations in the food supply chain. Before iTradeNetwork, Yonghui worked at Fiserv as its Senior Director of Software Development, Electronic Payments. He earned his master’s degree in Information Management and Systems from University of California, Berkeley.

Yonghui is a lifelong learner who loves to hike in the Santa Cruz mountains with his family in his free time. When asked about his favorite perishable food, Yonghui said he considers Hami melon to be the best.

Ian Grow

Executive Vice President, Head of Enterprise Sales

Ian has more than 30 years of experience in sales and sales management. As iTradeNetwork’s Executive VP and Head of Enterprise Sales, Ian is driving the sustainability and growth of vital perishable supply chain solutions. Before coming to iTradeNetwork, Ian held sales and executive roles for over 15 years in Financial Technology at FIS, Advent Software and Thomson Reuters. Prior to that, Ian worked for 15 years in Telecommunications/Internet Technology with AT&T and Motorola.

Ian’s weekends and free time are spent raising his three kids, coaching his son’s championship select soccer team and playing soccer in an adult championship league. His favorite perishable is the timeless classic – broccoli.

Theresa Trees

Executive Vice President, Commercial Sales

Theresa brings more than 17 years of experience in sales and 11 years in supply chain solutions to iTradeNetwork. She is a determined leader who looks to build a strong team to help drive iTradeNetwork’s growth as EVP Commercial Sales. Before iTradeNetwork, Theresa worked in sales at SPS Commerce, Salesforce and Wells Fargo.

Theresa received her Master of Science in Administration from the University of South Dakota and graduated from Morningside College with a BA in Recreation & Physical Fitness.

Outside of work, Theresa loves to spend time with her husband, five children and pets. Her hobbies include volleyball, traveling, anything that involves being competitive and visiting her cabin in Okoboji, Iowa. Her favorite perishable food is a toss-up between cauliflower and brussels sprouts.

Katie Reed

Vice President, Customer Success

Katie has spent nearly 20 years working with strategic customers to drive meaningful outcomes and provide added value by establishing long-term, mutually beneficial relationships. As VP of Customer Success, Katie drives a customer-focused mindset throughout all areas of the organization. She maintains regular engagement with iTradeNetwork’s largest customers, enabling them to achieve their goals. Prior to iTradeNetwork, Katie worked for Optymyze and Synygy.

Katie received a BS in Management Science and Information Systems from Penn State University.

As an outdoor enthusiast, Katie spends most of her time enjoying the beach, running, hiking and traveling. In her book, raspberries take the cake – and you can’t beat raspberry cheesecake for dessert!

Mike Anderson

Vice President, Sales Solutions

For more than 20 years, Mike has educated people about the power of technology and its capabilities. He believes that technology is the answer to even the most difficult supply chain problems. As VP of Sales Solutions, Mike enjoys improving the availability and quality of food traceability data to make our food supply chain safer. Prior to iTradeNetwork, Mike worked at Optymyze as their Solutions Director.

Mike received his BA in Economics from Regents College and holds an MBA from Hodges University.

Outside of work, Mike spends quality time with his 7-year-old daughter and plays online wargames. His favorite perishable is the Cosmic Crisp apple. It was love at first bite.

Lamia Barrington

Vice President, Deal Management

As VP of Deal Management, Lamia has streamlined and automated the iTradeNetwork contracting process to make it easier for customers to leverage iTradeNetwork’s services quickly. Before iTradeNetwork, she worked at Optymyze, WIRB-Copernicus Group and Smartsheet.

Lamia holds a BA in Political Science from Seattle University.

In her free time, Lamia enjoys cooking for her husband and three girls and training for marathons. She considers her morning runs as her “me” time and uses it to get inspired. Lamia is a proud immigrant to the U.S. Her first language is Arabic, her second is French and she is currently trying to learn Spanish. As for her favorite perishable, it’s definitely cheese, which is “to die for.”

Amir Rashidifar

Vice President, Design

Amir brings more than 20 years of experience in technology design to the iTradeNetwork team. He aims to bring more transparency, efficiency and accountability to the supply chain industry by creating exceptional user experiences and adaptive technologies that seamlessly integrate with users’ daily lives.

Amir received his Masters in Human-Computer Interaction and Design at the University of California, Irvine, and holds an Executive Leadership degree from the Stanford Graduate School of Business.

When he isn’t studying emerging technologies and fantasizing about where humanity will be in 100 years, Amir loves to camp, study astronomy and spend time with his family. As for his favorite perishable, he can’t pick just one.

Amy Mi

Vice President, Sales Operations

Amy has more than 25 years of experience in sales operations and strategies, sales and marketing finance, commercial finance, corporate FP&A and business consulting. She has spent most of her career in the high-tech industry. As VP of Sales Operations, she is enhancing her team’s capabilities to help the front-line sales team optimize their efforts and maximize results. Prior to iTradeNetwork, she worked at Anaplan, Netgear, Poly and Nvidia.

Amy received a BS in Accounting from the University of Maryland at College Park and an MBA from the Haas School of Business at the University of California, Berkeley.

In her spare time, Amy whale watches, hikes, does yoga sculpt workouts and folk dances. Bok Choy has been her favorite perishable since childhood.

Ali Rashidifar

Vice President, Product

Ali has more than 15 years of proven success as a product design and development leader, helping organizations innovate and iteratively release scalable solutions to market. Before joining iTradeNetwork, Ali worked as Head of Product for Zuum Transportation, Nextpro, Vidiyo and BeyondVIP.

Ali graduated from UCSD with a bachelor’s degree in Economics and an emphasis on Econometrics.

During the weekend, Ali travels, rides motorcycles, cooks and takes flying lessons. He loves a good steak.

Bianca Buckridee

Vice President, Product Marketing

Bianca joins iTradeNetwork to build and scale the product marketing function, focusing on product positioning, messaging and narratives to show how our customers find value. She has extensive experience launching product experiences through marketing campaigns and is excited to add new storytelling components to iTradeNetwork’s mission.

Before iTradeNetwork, Bianca worked for Blue Yonder, BMC Software, The Thomas and Stacey Siebel Foundation, Chase Bank. and Truist Bank in customer service operations and product marketing roles. She also pioneered social customer service in the banking industry, making it easy for customers to connect with their banks on the social media platform of their choice.

Outside of work, she can be found road-tripping through Sonoma County and stopping to say hello to every dog she sees. Her favorite perishables are mangoes, pineapple and cucumbers. Basically, anything to which she can add lime juice, salt and hot sauce to is a favorite.

Sara Metzger

Senior Director, Solutions Consulting

As Sr. Director of Solutions Consulting, Sara is always working to discover new ways to utilize technology to enhance lives and to solve complex problems across all industries.

Sara received her BS in Biomedical Engineering from Drexel University and spent only a few months crush-testing spinal devices before deciding she might be more comfortable with a career in the SaaS world.

When she isn’t working, Sara enjoys spending time with her family, tackling home improvement projects, running and just generally over-organizing all aspects of her life.

When asked about her favorite perishable, she said “Does hot sauce count?”

John Stoebe

Director, Sales

John has more than 10 years of experience in technology sales and operations and previously worked at SportRadar, Aon, SPS Commerce and Delaget. His professional passion is to build a dynamic, sales-led culture at iTradeNetwork.

John studied political science and business at both James Madison University and Carson-Newman University.

When he isn’t working, John enjoys playing golf, exercising, traveling and spending family time with his wife and daughters. His family spends time exploring the outdoors at their lake house in Wisconsin. When asked about his favorite perishable, he stated, “The potato has amazing versatility – it’s like the utility infielder of the vegetable world!”

Erin Smith

Director, Sales

Erin has a proven history of exceeding revenue goals, driving new customer adoption and building high-performing teams. She is a long-time student and teacher of value-based selling, with a deep understanding of the Supply Chain, CPG and Retail industries. Before coming to iTradeNetwork, Erin built sales teams at Crisp and SPS Commerce, where she was known for creating excellent team culture.

Erin attributes her studies in political science, psychology and ultimately, her bachelor’s degree in advertising, to her success in sales. Erin graduated from the University of St. Thomas in St. Paul, Minnesota.

Erin tries to travel internationally at least twice a year. Getting outside her normal day-to-day is what continues to drive and inspire her. At home, you can often find her and her son exploring new restaurants in the Twin Cities. Their favorite activity is finding and trying new foods.

Logan Woods

Director, Finance

As Director of Finance, Logan cultivates a strong culture and collaborative environment in the finance and onboarding teams. Previously, Logan worked at Allstate in their FP&A department.

Logan graduated from Penn State University’s Smeal College of Business with a BS in Finance and is currently enrolled in Stanford LEAD Program.

Outside of work, you can find Logan trying out new international recipes and traveling. His top three favorite perishables are chicken wings, peaches and asparagus.