Scaling Fresh Supply Without the Burnout
How Cerena helps fresh produce suppliers simplify fulfillment, expand buyer access, and stay ahead of compliance without adding headcount.
The Problem: More Buyers, More Workflows, More Risk
Today’s grower-shippers are expected to move perishable goods faster, serve more trading partners, and meet rising demands for traceability all while keeping costs low and teams lean.
Each buyer may come with:
- Their own portal or EDI setup
- Unique catalog or pricing rules
- Contract or seasonal terms
- FSMA 204 or private audit requirements
That means your teams are buried in disconnected processes:
- Manually generating KDEs
- Logging into multiple systems to confirm orders
- Responding to chargebacks without clarity
- Scrambling to comply with traceability audits across partners
You’re trying to run a modern supply chain with fragmented tools and it’s hurting your growth and your customer relationships.
What to Consider Now
These three shifts are making the problem harder and more urgent:
FSMA 204 Is No Longer Optional
Traceability enforcement is here. Manual KDE capture simply doesn’t scale across buyers or products.
Buyer Expectations Have Escalated
Retailers and distributors now expect digital, real-time fulfillment confirmation and traceability built into every shipment.
Your Systems Aren’t Built to Talk to Theirs
Without a smart integration layer, teams rely on workarounds like spreadsheets, emails, and duplicated effort just to meet basic requirements.
Why We Built Cerena for Grower-Shippers
We built the Cerena Solution Suite to give grower-shippers a way to grow without needing an enterprise IT team to manage every buyer relationship. It doesn’t replace your team. It makes them exponentially more efficient.
Cerena for Grower-Shippers:
- Unifies all your order, price, and fulfillment data
- Connects you to buyers through a single, intelligent layer
- Auto-generates FSMA 204 KDEs and traceability records
- Flags pricing and catalog mismatches before they trigger chargebacks
What Makes iTradeNetwork Different?
Unlike ERPs or bolt-on traceability tools, iTradeNetwork’s solutions:
- Live inside your daily workflows
- Work with all your buyers whether they’re on EDI, portal, or email
- Centralize contracts, catalogs, and compliance checkpoints
- Scale your fulfillment accuracy without more data entry or risk
Start trading smarter.
Cerena Solution Suite was designed to help grower-shippers simplify compliance, speed up fulfillment, and expand buyer access without increasing workload. If you’re managing more partners with fewer resources, it’s time for a better way.
Speak to an Expert
Take a closer look at the platform built for buyers and their trading partners
Scaling Fresh Supply Without the Burnout
How Cerena helps fresh produce suppliers simplify fulfillment, expand buyer access, and stay ahead of compliance without adding headcount.
The Problem: More Buyers, More Workflows, More Risk
Today’s grower-shippers are expected to move perishable goods faster, serve more trading partners, and meet rising demands for traceability all while keeping costs low and teams lean.
Each buyer may come with:
- Their own portal or EDI setup
- Unique catalog or pricing rules
- Contract or seasonal terms
- FSMA 204 or private audit requirements
That means your teams are buried in disconnected processes:
- Manually generating KDEs
- Logging into multiple systems to confirm orders
- Responding to chargebacks without clarity
- Scrambling to comply with traceability audits across partners
You’re trying to run a modern supply chain with fragmented tools and it’s hurting your growth and your customer relationships.
What to Consider Now
These three shifts are making the problem harder and more urgent:
FSMA 204 Is No Longer Optional
Traceability enforcement is here. Manual KDE capture simply doesn’t scale across buyers or products.
Buyer Expectations Have Escalated
Retailers and distributors now expect digital, real-time fulfillment confirmation and traceability built into every shipment.
Your Systems Aren’t Built to Talk to Theirs
Without a smart integration layer, teams rely on workarounds like spreadsheets, emails, and duplicated effort just to meet basic requirements.
Why We Built Cerena for Grower-Shippers
We built the Cerena Solution Suite to give grower-shippers a way to grow without needing an enterprise IT team to manage every buyer relationship. It doesn’t replace your team. It makes them exponentially more efficient.
Cerena for Grower-Shippers:
- Unifies all your order, price, and fulfillment data
- Connects you to buyers through a single, intelligent layer
- Auto-generates FSMA 204 KDEs and traceability records
- Flags pricing and catalog mismatches before they trigger chargebacks
What Makes iTradeNetwork Different?
Unlike ERPs or bolt-on traceability tools, iTradeNetwork’s solutions:
- Live inside your daily workflows
- Work with all your buyers whether they’re on EDI, portal, or email
- Centralize contracts, catalogs, and compliance checkpoints
- Scale your fulfillment accuracy without more data entry or risk
Start trading smarter.
Cerena Solution Suite was designed to help grower-shippers simplify compliance, speed up fulfillment, and expand buyer access without increasing workload. If you’re managing more partners with fewer resources, it’s time for a better way.
Unlock It Now!
